Original Story (01/23/24): This past Friday, Chicago and London connected in Paris for the launch of the Chief Keef x Ed Hardy x Unknown collection. Hundreds of streetwear enthusiasts gathered at the pop-up at Maison Guava for the release of the collaboration between Sosa, the “Godfather of Modern Tattoos,” and the rising UK-based streetwear brand. The night culminated with a launch party at club Le Rouge with sounds by F1lthy, D33J, and more.
Luckily for the rest of us that couldn’t make it out to Paris Fashion Week, the collection is now being made available online. Based on the preview images we’ve seen, the standout piece is the red leather jacket, featuring iconography from Chief Keef’s Glo Gang label on the back mixed with Ed Hardy and Unknown branding. Other styles include zip-up hoodies, knit thermals, pants, and graphic tees, plus accessories such as beanies, caps, rugs, belts, and a sticker pack.
The Chief Keef x Ed Hardy x Unknown collection will be dropping online on Sunday, January 28th at 2pm CST on the Unknown website. Check out the PFW recap video and collection preview down below.
Update (01/25/24): Unknown has shared a complete look at the 18-piece collection. Check out the photos below.
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Preview via Unknown: