In December of 2022, adidas Basketball saw a bit of a rebranding with the launch of The 2023 Collection. A demonstration in the art of reduction, this offering from Three Stripes was devoid of bright colors and bold branding, instead opting for a more refined approach to sportswear. An emphasis was placed on muted tones, oversized and relaxed fits, and premium feel. By cutting out all the noise, the spotlight could be placed on only the most essential design elements.
adidas Basketball: The 2023 Collection 🏀 pic.twitter.com/00XZh9aYv7
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The adidas hoops division is now continuing in this trajectory with The 2024 Collection. Embracing the modern design elements introduced last year, the apparel comes in a mix of quality materials such as suede and suede fleece. A color palette comprised of Carbon, Sesame, Halo Gold, Mineral Green and Ash Pearl are applied to essential sportswear styles: tees, hoodies, track jackets, sweatshirts, crewnecks, and sweatpants.
adidas Basketball is pairing the apparel with a selection of footwear that bridges the gap between the past and the future. Classic ’80s silhouettes such as the Rivalry and Centennial are offered alongside the newly introduced Crazy IIInfinity.
The 2024 Collection: Chapter 01 by adidas Basketball is available now on adidas.com and at select retailers. Check out the lookbook shots below featuring members of the adidas Basketball roster: Jalen Williams, Benn Mathurin, Kahleah Copper, and Zia Cooke.
