MODERN NOTORIETYMODERN NOTORIETYMODERN NOTORIETY
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the modernnotoriety® collective is made up of artists and enthusiasts. The collective’s media analyzes what defines current culture by covering themes such as sport, music, art, fashion and sneakers. More than a media/agency, the modernnotoriety® collective offers a unique experience for the new generation.
  • Nike
  • Air Jordan
  • adidas
  • New Balance
  • Vans
  • Reebok

copyright modernnotoriety® 2023

Chicago
  • Inside Joe Freshgoods’ New Don’t Be Mad Store
    Derick Ruiz/ 14 February 2020/ 14 February 2020
    Hundreds of Chicagoans camped out for DBM's grand opening.
  • Don’t Be Mad x New Balance Collection
    Derick Ruiz/ 4 February 2020/ 4 February 2020
    JoeFreshgoods has released the lookbook for his first NB collection.
  • Don’t Be Mad x New Balance OMN1S “No Emotions Are Emotions”
    Derick Ruiz/ 1 February 2020/ 1 February 2020
    Joe Freshgoods has crafted a new colorway of Kawhi's signature shoe.
  • Joe Freshgoods Previews Don’t Be Mad x New Balance 992
    Derick Ruiz/ 17 January 2020/ 17 January 2020
    Chicago's own releases his DBM 992 in February.
  • Joe FreshGoods: The Star of ComplexCon Chicago
    Derick Ruiz/ 18 July 2019/ 18 July 2019
    The busiest man in streetwear turns ComplexCon to JoeplexCon.
  • Don’t Be Mad “Something to Hold You Over” Collection
    Derick Ruiz/ 21 June 2019/ 21 June 2019
    Joe Freshgoods supplies the streets with some essentials.
  • Joefreshgoods Teases Upcoming ComplexCon Sneaker Release
    Derick Ruiz/ 5 June 2019/ 5 June 2019
    The Chicago designer prepares for when ComplexCon hits his hometown.