Inside Joe Freshgoods’ Don’t Be Mad Pop-Up Store

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Chicagoans woke up to 0℉ weather this morning, but that didn’t stop the city from camping out for the Don’t Be Mad x New Balance 992s. Joe Freshgoods announced the address to his DBM x New Balance “No Emotions Are Emotions” pop-up shop last night. By midnight there was already 100+ people lined up outside, 12 hours before opening.

Shop the DBM for New Balance collection at the new DBM store located at 2358 N Damen. Doors open on February 14th at noon and will be open Fri-Sat 12-8 pm, Sunday 12-5 pm. Stay warm Chicago.

Line for DBM’s grand opening.

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