Original Story (02/02/24): Nike is dropping a special colorway of the Air Max 1 in celebration of the Dutch holiday known as Koningsdag, aka King’s Day.
Koningsdag is celebrated every year on the birthday of the reigning monarch of the Netherlands, which is currently King Willem-Alexander, who was born on April 27th. Koningsdag is known for its nationwide vrijmarkt (“free market”) at which the Dutch sell their used items, and is also an opportunity for “orange madness” or oranjegekte, where the Dutch display pride in their country by wearing the national color of orange.
The “King’s Day” Air Max 1 features an orange mesh upper with additional pops of orange on the leather swoosh, the canvas overlays, the laces, and the Nike branding. This is paired with smooth brown leather overlays and a brown textile around the heel that has a wood-like texture, likely a nod to the boats that fill the canals of Amsterdam during the King’s Day celebration.
The Nike Air Max 1 “King’s Day” is expected to drop in April via SNKRS and select retailers. Grab a first look below and stay tuned to Modern Notoriety for updates.
Update (04/15/25): Originally expected to release for King’s Day 2024, Nike delayed the launch of this Air Max 1 to celebrate King’s Day 2025 instead. size? has announced an April 22nd release date, available via draw on the size? launches app that opens on April 17th. Expect more retailers to announce release details shortly.
Nike Air Max 1 “King’s Day”
Color: Cacao Wow/Bright Mandarin-Amber Brown
Style Code: HF7346-200
Release Date: April 22, 2025
Price: $140 USD
Resell: StockX
