National Cereal Day is coming up on March 7th, and Nike is joining in on the festivities with the long-awaited release of the LeBron 4 “Fruity PEBBLES.” Kith Treats, the ice cream and cereal bar from lifestyle brand and retailer Kith, is also getting in on the fun, celebrating the launch with their own Fruity PEBBLES capsule, special menu offerings and in-store experience, and an exclusive early release of the LeBron 4s.
Kith Treats for Fruity PEBBLES Capsule
The capsule collection features a limited edition Kith Treats for Fruity PEBBLES cereal box and a co-branded ceramic cereal bowl. This will be available on March 1st at all US Kith Treats locations, on Kith.com, and on the Kith app.
Kith Treats for Fruity PEBBLES In-Store Experience
Kith Treats will offer an exclusive in-store experience at their Manhattan and West Hollywood Flagship locations featuring a menu of Fruity PEBBLES-infused ice cream specials. All three menu items (available in either soft serve or milkshake form) were crafted to reflect LeBron’s favorite dessert flavors using his favorite childhood cereal. While The West Coast and The Sweet Shot specials will be available exclusively at Kith Treats SoHo & West Hollywood, the third ice cream special, The King’s Breakfast, will be available at all US Kith Treats locations. These limited time menu items will be available from March 1st through March 17th.
The King’s Breakfast – Kith Treats vanilla ice cream infused with Fruity PEBBLES, strawberry, banana and French Toast, topped with cinnamon dust, strawberry jam, banana chips and crushed Fruity PEBBLES.
The West Coast – Kith Treats vanilla ice cream infused with Fruity PEBBLES, passion fruit, and coconut flakes, topped with purple sugar pearls and crushed Fruity PEBBLES.
The Sweet Shot – Kith Treats vanilla ice cream infused with Fruity Pebbles, white chocolate macadamia nut cookie, and marshmallows, topped with crushed Fruity Pebbles and white chocolate shavings.
Kith Exclusive Launch of the Nike Lebron 4 “Fruity PEBBLES”
Limited quantities of the Nike LeBron 4 “Fruity Pebbles” will be available March 1st exclusively at US Kith shops and Kith Toronto, prior to the global release on March 7th on SNKRS and retailers nationwide.
