Original Story (01/11/24): C.P. Company is celebrating Paris Fashion Week 2024 with the launch of its first ever collaboration with ASICS. The Italian sportswear brand get the honor of debuting the GEL-QUANTUM 360 VIII, the eighth iteration of the GEL-QUANTUM 360 model that first launched in 2015.
C.P. Company’s version of the GEL-QUANTUM 360 VIII features the brand’s logo centered on the toe box and is offered in two colorways. One features a bright yellow look across both the mesh uppers and GEL-equipped soles, while another features a grey upper paired with hits of black on the heel and midsole.
The C.P. Company x ASICS GEL-QUANTUM 360 VIII will first launch at a special Paris Fashion Week pop-up, open January 19-20 and located at Maison de Métallos 94 Rue Jean-Pierre Timbaud, Paris. A global release is expected to follow shortly thereafter. Grab a first look at both colorways below and stay tuned to Modern Notoriety for updates.
Update (02/04/24): A global release is currently slated for February 22nd via cpcompany.com, the ASICS website, and select retailers. Check out product images of both colorways below.
C.P. Company x ASICS GEL-QUANTUM 360 VIII “Yellow”
Style Code: 1203A507-750
Release Date: January 19, 2024 (Paris Pop-Up)
Release Date: February 22, 2024 (Global)
Price: $175 USD
C.P. Company x ASICS GEL-QUANTUM 360 VIII “Grey”
Style Code: 1203A507-020
Release Date: January 19, 2024 (Paris Pop-Up)
Release Date: February 22, 2024 (Global)
Price: $175 USD
First Look:
C.P. Company and Asics have teamed up for an exclusive collaboration. The partnership will be celebrated with a temporary pop-up store at Maison de Métallos 94 Rue Jean-Pierre Timbaud, Paris.
19th January: 11 AM – 7 PM
20th January: 11 AM – 3 PM pic.twitter.com/wkzDv5TVUD— C.P. Company (@cpcompany_1971) January 11, 2024