pgLang, the entertainment company founded by Kendrick Lamar and Dave Free, is back with its second footwear collaboration with Converse.
The new collab reintroduces the pgLang for Converse Chuck 70 — which originally debuted in May 2022 – this time in a black colorway. However, there is a twist of fate this time around. There are actually two variations of the shoe, and fans who order a pair will receive one of the two variations at random.
“In an age of choice abundance where decision paralysis awaits us at every turn, Converse and pgLang are letting luck decide which pair is right for you,” explain the brands in a press release. Both variations are nearly identical, equipped with black canvas uppers and hiking-style eyelets, with the key difference being the color of the pinstripe that connect the upper to the midsole. One pair features Converse Navy pinstriping on the left shoe and Irish Cream on the right; the other features Irish Cream pinstriping on the left with Converse Red on the right.
Subtle details throughout the shoe nod to pgLang’s mission of transcending language and its core values of curiosity, accessibility, and creativity. For example, the rear bumper features a mirrored message that reads “You took the time to read this. So you’re probably open minded. Try these on for good luck.”
To announce the upcoming drop, pgLang and Converse have released two short films on their socials, one titled “Aura” and the other “Not That Deep,” both starring actor/musician Dominic Fike.
The new pgLang x Converse Chuck 70 drops November 2nd on Converse.com and the pgLang website. Check out both variations and the accompanying campaign videos below.
pgLang x Converse Chuck 70
Release Date: November 2, 2023
Variation 1:
Variation 2:
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