New Balance has launched two new Foot Locker-exclusive colorways of the 9060 alongside a campaign starring Emmy Award-winning actress and producer Storm Reid.
A brand ambassador for New Balance since 2021, Reid is renowned for her roles as Gia in Euphoria and Riley in The Last of Us. She also shapes the entertainment industry’s cultural landscape behind the camera through her production company, A SEED & WINGS. In this new campaign for New Balance and Foot Locker, Storm showcases the 9060’s versatility, emphasizing its role as a modern expression of style and personality. She is joined by rising UK singer-songwriter and TikTok sensation, Louis III, whose unique blend of pop, R&B and authentic lyrics adds an extra layer of style to the campaign.
Introduced in 2022, the New Balance 9060 is a chunky yet futuristic silhouette that draws influence from the New Balance 99x series, the visible tech-led aesthetic of the early 2000s, and the brand’s performance running heritage. The latest two colorways come in “Olive” and “Pinkish” and are available in men’s, women’s, and kids’ sizes.
The New Balance 9060 “Olive” and “Pinkish” are available now exclusively via Foot Locker, Kids Foot Locker, and Champs Sports in-store and online. Check out the campaign below.
New Balance 9060 “Olive”
Style Code: U9060FOC
Release Date: March 15, 2024
Price: $150 USD
New Balance 9060 “Pinkish”
Style Code: U9060FRL
Release Date: March 15, 2024
Price: $150 USD
