New Balance is introducing two new colorways of the 550 and have enlisted their brand ambassador Jack Harlow to premiere them in a new campaign.
The campaign, shot outside of Twig And Leaf diner in the rapper’s hometown of Louisville, KY, features Harlow rocking a 550 in white with hits of baby blue cracked leather and grey hairy suede, paired with a white midsole and a gum rubber outsole. The campaign also features a women’s colorway that switches the baby blue accents for a pastel olive hue. Both of these colorways will be available in adult sizing as well as kids’ sizes.
These New Balance 550s will be available starting February 22nd exclusively via Foot Locker, Kids Foot Locker, and Champs Sports in stores and online. Check out the campaign images below.
New Balance 550 “Blue Haze”
Color: Reflection/Sea Salt/Blue Haze
Style Code: BB550FCB
Release Date: February 22, 2024
Price: $120 USD
WMNS New Balance 550 “Olivine”
Color: Reflection/Sea Salt/Olivine
Style Code: BBW550FO
Release Date: February 22, 2024
Price: $110 USD
