The giant panda is not only China’s national animal, but also a symbol of peace, harmony, and friendship. This year, CLOT is showing support for One Planet Foundation (OPF)’s panda protection initiatives in China with a month-long tribute to these black and white treasures.
The CLOT Panda campaign kicked off on International Panda Day on October 27th with CLOT founder and creative director Edison Chen taking the lead, appearing in a giant panda costume to introduce the mascot Ning Ning (凝凝). Ning Ning will be the star of CLOT’s giant panda initiative throughout the month of November, which includes collaborations with Converse and MEDICOM TOY. Through this campaign, CLOT aims to spread love, positivity, and environmental awareness across the globe.
“I think that Ning Ning is a representative of the lighthearted, cute, fun, daring, trying-to-be-accepted, which is really how a lot of people are in this world right now—learning new things but trying to be accepted at the same time and trying to spread love. You’re going to be seeing the panda a lot here and there, so it’s really our CLOT mascot,” says Chen.
The first drop from this series is the CLOT x Converse Panda Pack. CLOT has reimagined the Chuck 70 Hi and Jack Purcell Ox with mixed material construction, combining hair-on-hide leather and faux fur in black and white to mimic a panda’s cozy, cuddly texture. Features on the Chuck 70 include a terry cloth tongue, micro-suede interior, a back zip closure, and a translucent midsole. Both pairs feature a panda paw print design on the outsoles, are packaged with both white and black laces, and come in special shoe boxes that spotlight the giant panda.
“The giant panda is something that we relate to, obviously because of our Chinese heritage and culture,” says Edison Chen. “Being able to do something to give love and gain awareness for Panda in response to WWF’s International Panda Day in China is very important and a part of the new CLOT aesthetic, which is loving and trying to preserve the earth so that the future can enjoy its beauty.”
The CLOT x Converse Panda Pack drops on Friday, November 11th at JUICE STORE locations worldwide and online on the JUICE STORE website. A wider release is slated for Friday, November 18th on Converse.com and at select retailers. Check out both pairs below and stay tuned to Modern Notoriety for info on the CLOT x MEDICOM TOY Panda collab later this month.
CLOT x Converse Chuck 70 Hi “Panda”
Color: White/Black/White
Style Code: A00321C
Release Date: November 11, 2022 (JUICE)
Release Date: November 18, 2022 (Global)
Price: $130 USD
CLOT x Converse Jack Purcell Ox “Panda”
Color: White/Black/Grey
Style Code: A00322C
Release Date: November 11, 2022 (JUICE)
Release Date: November 18, 2022 (Global)
Price: $120 USD
