On Chief Keef’s critically acclaimed 2012 mixtape Back from the Dead, there’s a song called “True Religion Fein” where the Chicago drill rapper raps about his addiction to buying True Religion clothing. A whole decade later, True Religion and Chief Keef are officially teaming up for a collaborative collection.
Entirely design by Chief Keef himself, the collection is comprised of denim pieces like jeans and jackets, as well as sweatpants, hoodies, and tees. Each of the pieces are adorned with playful and colorful graphics, similar to the ones you’d find throughout Chief Keef’s own clothing label, Glo Gang Worldwide. “TRUEEE” in colorful bubble letters is seen running up the pant legs, with other motif including hearts, flames, skulls, and more.