Billionaire Boys Club Unveils New Miami Flagship


It’s been almost two decades since Pharrell Williams and NIGO founded Billionaire Boys Club and took the streetwear scene by storm. After all these years, BBC continues to expand, having just announced the opening of a new flagship store in Miami.

“I’m very grateful that we have the opportunity to bring our flagship store to Miami. It’s going to be a place where people can come in to get inspired by the mix of fashion, culture, art and design,” says Pharrell. “I can’t wait for everyone to see what we’ve created here, it’s really special.”

The 5,000-square-foot space was designed by Snarkitecture, the New York-based design studio founded by Alex Mustonen and Daniel Arsham. Reimagining the traditional retail model, the store features a spacious open-concept layout similar to an art gallery, while the exterior walls will host special art installations that highlight artist partnerships. The exterior walls currently feature works by Daniel Arsham, who also created the bronze astronaut sculpture in the center of the store.

The new BBC store is located in the heart of the Art District in Wynwood, Miami. “The choice of Wynwood, Miami for the new storefront is a conscious move to be in the heart of the art community and within a cultural environment that speaks to the brand’s values and inspirations,” says Loic Villepontoux, General Manager of Billionaire Boys Club. Alo

An array of exclusive collaborative products will be available at the BBC Miami, curated by Sarah Andelman, founder and creative director of the former Colette. This includes projects with Human Made, Comme des Garçons, Bamford, Yellowpop, Baggu, Bunny Shapiro, Krink, Humanrace, and more. Along with these special collaborative products, the store’s mainstay brands will be available, including Billionaire Boys Club, ICECREAM, Billionaire Girls Club, Bee Line, adidas, MEDICOM, and more.

The Billionaire Boys Club Miami flagship store is located on 2545 NW 3rd Avenue with business hours from 10am to 6pm on Monday through Thursday, 10am to 7pm Friday and
Saturday, and 12pm to 6pm on Sundays. Check out photos of the space and exclusive products below.

BBC Miami exclusive apparel:

BBC x Comme des Garçons “Miami Made Me” wallet:

BBC x Baggu:

BBC Miami x Bunny Shapiro Bracelets:

BBC x Bamford:


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