U.K-based label STORY mfg. has announced its first-ever footwear collaboration with none other than Reebok. The signature casual-yet-creative aesthetic and eco-conscious focus of STORY mfg. pairs perfectly with the clean silhouettes of the selected Club C and Beatnik.
The collection features outdoor-inspired versions of the two pairs, reflecting the brands’ love of walking, nature, and the outdoors. Both pairs feature vegan construction and peace sign embroidery, displaying the UK label’s roots in social activism.
The upper of the shoes are made of an undyed woven linen blend with the blue peace sign embroidery on the lateral side, while the linings are made from organic cotton ripstop. The Club C finishes with “Forage for Wisdom with STORY mfg.” on the tongue; co-founder Saeed Al-Rubeyi explains, “walking is our meditation as we pound the pavement, we pick our brains for information – we forage for wisdom.” The reimagined Beatnik is made to resemble puffy camping slippers, featuring 100% recycled straps that can be removed to transform the shoes into a mule silhouette.
The STORY mfg. x Reebok Collection launches on February 4th on storymfg.com, followed by a global release on February 6th via select retailers and Reebok (Beatnik / Club C).
STORY mfg. x Reebok Club C 85
Color: Non-Dyed/Non-Dyed/Washed Yellow
Style Code: GZ8543
Release Date: February 4, 2021 (Story mfg.)
Release Date: February 6, 2021 (Global)
Price: $120 USD
STORY mfg. x Reebok Beatnik
Color: Non-Dyed/Non-Dyed/Cool Shadow
Style Code: GZ8542
Release Date: February 4, 2021 (Story mfg.)
Release Date: February 6, 2021 (Global)
Price: $130 USD
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