STAPLE and PUMA are back with another collection that continues the exploration of Asian American culture through a 1960s-inspired lens.
Earlier this year, Jeff Staple and PUMA linked up to release a “GIDRA” collection, paying homage to the Gidra newspaper created by UCLA students in 1969 in response to anti-Asian sentiment. Through this outlet, the Asian-American community was able to have its voice heard during the civil rights movement. For the sequel, STAPLE is now dropping a “East West Ivy” collection that combines ’60s collegiate style trends with Asian culture and STAPLE’s New York City streetwear roots.
This mashup of influences results in a collection of garments made from premium materials, adorned with varsity-inspired chenille badges of traditional Asian iconography. Highlights include the cut-and-sew varsity jacket and v-neck crew, both adorned with a “P” and “S” for PUMA and STAPLE on the left breast for a letterman aesthetic. Hoodies, sweatpants, and tees round out the apparel, while accessories include beanies, caps, and a lecture hall-ready duffle bag.
Last but not least is the footwear offering, which includes two colorways each of the PUMA Suede and Slipstream. Dressed in collegiate-inspired burgundy and forest green, the shoes feature reworked elements like zig-zag shaped eyestays, debossed gold lettering, and yin-yang symbols on the tongue. Each sneaker also comes affixed with gold PUMA Jumping Cat hardware.
The STAPLE x PUMA “East West Ivy” Collection will be available October 17th on on staplepigeon.com, followed by a wider release on October 19th on PUMA.com and select retailers. Check out the lookbook photos below.