PUMA and Butter Goods are back with a second drop, following the release of their debut collection last September.
Like the first collection, the PUMA x Butter Goods Spring 2022 drop is filled with the Australian skate label’s retro aesthetic. Windbreakers, shorts, tees, and more come with ’90s-inspired prints and designs and sports-inspired accents. This sporty ’90s aesthetic is also applied to the footwear, which includes two colorways each of the PUMA Slipstream Lo and PUMA Suede VTG.
The campaign images showcase the influence music has on the Butter Goods brand. The photos were shot by Atiba Jefferson and feature recording artists and producers Liv.e and Mndsgn at the Vintage Synthesizer Museum in Los Angeles. The two worked together to create and produce an original song for the campaign, which can be heard in the video above. The video stars an animated Super PUMA, the brand’s retro mascot, voiced by Usain Bolt.