LeBron James Visits NIKELAND on Roblox For All-Star 2022


In celebration of NBA All-Star 2022, LeBron James visits NIKELAND on Roblox, bringing with him new basketball minigames, virtual LeBron 19 styles, and more.

The NIKELAND NBA All-Star 2022 training update allows players to train with LeBron James in the digital platform, encouraging movement and a love of sport to inspire the community to be more active in the physical world. James will coach players and explain the fundamentals of basketball in new minigames. A virtual “Chosen 1’s” basketball arena has also appeared on top of NIKELAND Lake, where players can attempt dunks on an evolving basketball court that ascends into the sky with each completed attempt.

NIKELAND participants will be rewarded for their play with Gold Medals to unlock virtual products, including two yet-to-be-released colorways of the LeBron 19 — “The Chosen 1” and “Bron Bites.” The Nike LeBron 19 “The Chosen 1” come with a black “play-away” upper that over time will reveal graphics from significant moments across LeBron’s life. The “Bron Bites” colorway comes dressed primarily in white and features illustrations of LeBron’s favorite snacks that help fuel his nonstop play.

The LeBron James NIKELAND update is available from now through February 21st on Roblox. The Nike LeBron 19 “The Chosen 1” launches this spring exclusively in North America, while the “Bron Bites” colorway will be available globally this summer. Both drop via SNKRS and select retailers. Check out both pairs below.

Nike LeBron 19 “The Chosen 1”
Release Date: Spring 2022 (North America)

Nike LeBron 19 “Bron Bites”
Style Code: DC9341-001
Release Date: Summer 2022
Price: $200


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