New Balance “Gamer Tag” Collection For NBA All-Star 2024


Many fondly remember the ’90s as the golden era of the NBA, as well as the golden age as video games. New Balance’s basketball division is celebrating NBA All-Star Weekend this year with the launch of a nostalgic “Gamer Tag” collection inspired by ’90s gaming.

This collection is comprised of three NB basketball models: a red TWO WXY v4, a purple Fresh Foam BB v2, and a green Hesi Low. These colors draw inspiration from video game hardware of the ’90s (remember how many colors the N64 came in?). Each pair comes with red, blue, yellow, and green accents, reminiscent of the bright colors found on video game controllers. Each pair also features video game-inspired details, such as the pixelated N logo on the Fresh Foam BB v2, the “Press Start” motif on the TWO WXY v4, and the controller buttons on the Hesi Lows. Releasing alongside these three pairs is three retro gaming-inspired graphic tees.

The New Balance “Gamer Tag” collection is available now via New Balance and select retailers. Check out the full collection below and make sure to catch Tyrese Maxey in the “Gamer Tag” TWO WXY v4 this Sunday at the All-Star Game.

New Balance Fresh Foam BB v2 “Gamer Tag”
Color: Electric Indigo/Castlerock
Style Code: BBFRSHM2
Release Date: February 16, 2024
Price: $130 USD

New Balance TWO WXY v4 “Gamer Tag”
Color: Neo Flame/Team Red/Team Royal
Style Code: BB2WYGP4
Release Date: February 16, 2024
Price: $120 USD

New Balance Hesi Low “Gamer Tag”
Color: Kelly Green/Palm Leaf
Style Code: BBHSLR1
Release Date: February 16, 2024
Price: $110 USD

New Balance “Gamer Tag” Tees
Release Date: February 16, 2024
Price: $30 USD


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