New Balance has officially announced the launch of its “Conversations Amongst Us” collection created by The Black Soles with Joe Freshgoods as creative director.

The Black Soles is New Balance’s all-Black product team, with leaders including Associate Product Manager Kevin Trotman and Manager/Designer Jordan Johnson. Though New Balance has had Black History Month collections in the past, the “Conversations Amongst Us” collection is meant to be more than that, labeled internally as the brand’s first “Black Experience” collection.

Footwear in the collection includes the 550 and 2002R, both previewed by Joe Freshgoods over the past few weeks. The 550 features construction and is yellowed throughout the upper and sole, while the 2002R features ripstop and suede underlays, representing the ability to recover quickly from troubling situations.

“In part, clothing has been a big part of our culture, influencing the streets and the runway. A culture where you are only as fresh as your white sneakers. Where we once worked to keep an all-white sneaker clean, free from dirt, scuffs, and scrapes”, says Joe Freshgoods. “This time we invite color. Lingering positivity and hope. The yellowing of an all-white shoe, that has been muddled, battered, and worn. Standing in resilience and reflection. Still existing with a story to tell. A story everyone should know. Let this collection be a conversation starter, for us. All of us. About it all.”

The apparel collection includes hoodies, crewneck sweaters, and sweatpants in a yellow and black color scheme, each adorned with “Conversations Amongst Us” branding, as well as four graphic tees. The announcement comes with the release of a second short film titled “Nails” starring Storm Reid, following up the “Nod” film starring Joe Freshgoods and Kawhi Leonard.

The first drop from the New Balance “Conversations Amongst Us” collection will be available on Friday, April 15th on and at select retailers worldwide. Check out the “Nails” short film above, as well as the full collection, campaign imagery, and lookbook photos below.

New Balance 550 “Conversations Amongst Us”
Style Code: BB550BH1
Release Date: April 15, 2022
Price: $120 USD

New Balance 2002R “Conversations Amongst Us”
Style Code: M2002RJ1
Release Date: April 15, 2022
Price: $130 USD

New Balance “Conversations Amongst Us” Apparel Collection
Release Date: April 15, 2022
Price: $40-$85 USD