Juice WRLD would often namedrop his favorite clothing brands in his songs and freestyles: Gucci, Prada, Versace, you name it. The late Chicago rapper also had a soft spot for Ksubi jeans, evidenced by lines like “Rockin’ Ksubi and Amiri, I don’t do the Balmains” in his Fire in the Booth freestyle and “Ksubi jeans with the VLONE, always got Ksubi jeans on” on “Two Cups (Everything’s Going My Way).” The Australian luxury label is now dropping a collection in collaboration with Juice WRLD’s estate that pays homage to Juice’s love of the brand.
Teaser photos posted by Ksubi reveal a denim jacket and pant adorned with “999 WRLD” branding, “JW” in red embroidery, and skulls with “999” inside of them. By the way, Ksubi is opening a new store soon in Chicago, Juice WRLD’s hometown. It would be cool if they did a special event at the store to celebrate the launch.
The Ksubi x Juice WRLD collection is slated to drop this November at Ksubi stores and on Ksubi.com. Check out the teaser photos below and stay tuned to Modern Notoriety for updates.