KidSuper Enlists Passersby to Model In SS22 Lookbook


KidSuper has shared the lookbook for its Spring/Summer 2022 collection, titled “What Do You Want To Do Before You Die.” Instead of hiring models, the KidSuper team approached strangers on the street and asked them if they’d like to be part of the shoot.

Each image in the lookbook is a before-and-after shot of the participant, the left showing what they were wearing as the walked past the KidSuper in Brooklyn, while the right shows them wearing the new KidSuper styles. While each of the passersby were already fairly stylish in their street clothes, you can see how the KidSuper clothes takes things to a whole nother level. The models also appear happier and more confident in the KidSuper clothes as well.

Drop 1 from the KidSuper Spring/Summer 2022 “What Do You Want To Do Before You Die” Collection launches on Friday, May 13th at 5pm ET on, followed by Drop 2 on Friday, May 20th. Check out the lookbook photos below.


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