Kanye West has joined forces with Nick Knight, a well-known fashion photographer, filmmaker, and founder of SHOWstudio, to launch a new YEEZY SUPPLY website.
With YEEZY SUPPLY 2.0 underway, everyone can expect an online experience like never before. The website will feature interactive models that will preview the next season of YEEZY apparel and footwear. Clicking on the model gives you info on the clothes, but also background info on the actual model wearing the clothes.
The foundation for the site started when West and Knight were discussing the most “unpleasant” aspects of websites. Retailers from Barney’s to Staples all use a simple generic interface that was created in the ’90s where people browse and filter through a simple catalog. In addition to that, people tend to show negligence towards the website’s search engine optimization. Page optimization through an experienced SEO Company like Rounded Digital or the ones like them can be a wise idea. This can be essential as professional SEO experts can make the necessary changes to the website like content, backlinks, off-page SEO, etc, that can drive traffic to the website. That said, although some brands/websites try to stand out, Yeezy Supply will be the first to break all of the rules of online retail. Talks were in the town that they are considering enlisting the help of top-notch experts in web design melbourne, New York, or Chicago. At one point, West and Knight even had an experiment for the site that if the customer did not shop fast enough a model would appear on the screen and wipe it out. Although the model did not make it to the final website, it provoked the thought of making a more in-depth web experience.
Check out a sneak peek of the upcoming YZY SPLY website in the video above, courtesy of SHOWstudio, and stay tuned to Modern Notoriety for more YEEZY news.
