Kanye West Takes Over Gap Michigan Avenue in Chicago

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Original Story (06/26/20): “Let’s go back, back to the Gap, Look at my check—wasn’t no scratch,” rapped Kanye West on the song “Spaceship” off his debut album College Dropout. That Gap check is looking a lot bigger these days as Kanye West has announced a new partnership with the American clothing retailer.

In his first tweet in over three months, Kanye West shared a first look photo of the collection with the caption #WESTDAYEVER.” The person in the photo is wearing a red jacket, blue hoodie, and is opening up a large bag that is labeled “YZY GAP.”

The YEEZY Gap partnership is believed to be a 10-year deal, with the first collection set to launch in 2021. According to a statement given to The New York Times, YEEZY will produce “modern, elevated basics for men, women and kids at an accessible price point.”

Check out Kanye West’s announcement tweets below and stay tuned to Modern Notoriety for updates on YEEZY Gap.

Update (06/28/20): Kanye West has provided a message to his fellow Chicagoans over at the Gap store on Michigan Avenue. The message reads:

“THANK GOD HI CHICAGO IT’S YE THIS IS THE GAP STORE I USED TO SHOP AT WHEN I WOULD DRIVE MY NISSAN FROM THE SOUTHSIDE SO BLESSED I THANK GOD AND I AM SO HUMBLED AT THE OPPORTUNITY TO SERVE I PUT MY HEART INTO COLOR PALETTE AND EVERY DETAIL I LOVE TRON THE ORIGINAL DO YOU LIKE STUFF I DON’T KNOW WHAT TO DO WITH MY HANDS LOVE YZY YEEZY”

Check out the photos below and stay tuned to Modern Notoriety for updates on the YZY GAP saga.

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