Jordan Brand Pays Homage to Kobe Bryant



Tradition mandates that when one of the greats of a generation retires, the world comes out to recognize their accomplishments and pay tribute to the way they played the game. With this custom in mind, the Jordan Brand honored Kobe Bryant and his career in a way that only the legendary brand could do.

At a ceremony tonight in Toronto, it presented the player with a one-of-a-kind gift: a full set of the Air Jordan line (I through XXX) in brilliant white. The set was highlighted by the Air Jordan III and Air Jordan VIII, which Bryant wore during the 2002-03 season, in the white, purple and gold colors that have defined Bryant’s career. When Jordan Brand President Larry Miller presented the gift to Bryant, it was accompanied by an alternate full set of the Air Jordan line in black.

Again, the brand paid tribute to the two shoes Bryant wore during his career and popped the AJ III and AJ VIII with purple and gold.The differences between the two sets don’t stop there. While the white set will undoubtedly be featured in Bryant’s home, the second set can be featured in yours.The Jordan Brand announced tonight that the black set of Air Jordans (in Bryant’s size: US14) will be auctioned off via eBay For Charity to a lucky fan.

The auction will kick-off Saturday, February 13, at 12:00pm (EST) and conclude Sunday, February 14, at 12:00pm (EST).

“The Jordan Brand is about more than basketball, it’s about leaving a legacy and honoring those who have left a legacy,” said Jordan Brand President Larry Miller. “Tonight the brand was able to honor one of the games great players and the legacy he created.

Fans wishing to bid on this one-of-a kind-set can visit Here from Saturday, February 13, at 12:00pm (EST). The Jordan Brand continues to be focused on building a lasting legacy through its athletes, products and community efforts. This auction represents an extension of that effort and an opportunity for fans around the world to get involved. Check back on Sunday at 12:01pm (EST) for another special announcement.













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