After a couple years in hiatus and relaunching in 2020, Hood By Air is continuing its return with a new capsule collection created exclusively for Edison Chen’s JUICE STORE.
The New York City-based label founded by Shayne Oliver is credited for helping create the “luxury streetwear” category that is still popular to this day. HBA changed the fashion landscape throughout the 2010s and was praised by the likes of Virgil Abloh and Kanye West. It appears Ye still has love for the label, as he recently rocked a Hood By Air jacket during his appearance at the 2022 BET Awards.
The new six-piece JUICE capsule ranges features tees and hoodies with relaxed cuts and genderfluid silhouettes, as well as a Bullseye logo cap. The pieces come in an exclusive lilac colorway, a favorite hue of JUICE and CLOT founder Edison Chen. To celebrate this union of JUICE and HBA, Edison Chen himself stars in collection’s lookbook, where he styled the upcoming offerings with pieces from his own wardrobe.
The JUICE-exclusive Hood By Air capsule collection is set to launch on August 5th at JUICE locations worldwide and on the JUICE STORE website.
