Beyoncé and adidas Originals are back with another collaboration following the “Drip 2” collection release last fall. A teaser trailer posted on the IVY PARK Instagram gave a glimpse into the street style meets ski style aesthetics, dubbed “ICY PARK.”
The collection features winter-ready apparel and accesories, as well as five footwear styles. The IVY PARK Ultraboost, Forum Lo, Forum Mid, and Super Sleek have all been updated and a Super Sleek boot is introduced as the newest addition to the family. Some of the apparel and accessories introduce a brand new IVY PARK monogram as well as an on-theme ski tag print.
The star-studded “ICY PARK” campaign features Hailey Bieber and Gucci Mane sporting the collection. Hailey models a matching pink crop top and biker short set, while Gucci Mane rocks an all-white athleisure ensemble. The campaign is expected to also include singer Kaash Paige and model Shi Gray, amongst various others.
The past two collections have sold out in minutes and it looks like this one is just as promising. Expect a release via adidas.com/ivypark and select retailers on February 19th. Stay tuned to Modern Notoriety for more updates and check out the IVY PARK Instagram teaser trailer below.
Update: The “Icy Park” collection will be available on February 19th on adidas.com/ivypark, followed by an in-store release at global retailers on February 20th. Check out the latest promo video below.
Ivy Park x adidas “Icy Park” Collection
Release Date: February 19, 2021 (Online)
Release Date: February 20, 2021 (In-Store)
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