Reese’s Puffs is back with another limited-edition streetwear collaboration. After teaming up with Travis Scott in 2019 and KAWS in 2021, the General Mills cereal brand is now linking up with designer Yoon Ahn and her fashion label AMBUSH.
The collaboration goes beyond a simple cereal box redesign. The two have created an immersersive, interactive online experience called the Breakfastverse. Starting Thursday, November 17th, fans who visit reesespuffs.world and make it to the “Chrome Throne” will be entered into a sweepstakes for a chance to win a CHROME PUFF or a collectible Reese’s Puffs cereal box.
What is a CHROME PUFF? It’s part cereal bowl, part fashion accessory. Yoon Ahn has created a round, chic, metallic purse that comes with a foldable chrome spoon, allowing you to bring your most fashionable self to the breakfast table. Both the CHROME PUFF ($149.99) and collector’s chrome cereal box ($49.99) will be available to purchase from the Reese’s Puff x AMBUSH shop starting November 17th. The orange AMBUSH x Reese’s Puffs box are also hitting grocery stores nationwide this week.
“From where you eat your bowl of cereal to what you eat it out of – the future of breakfast has no limits,” says Mindy Murray, Senior Marketing Communication Manager at General Mills. “There is no one better to bring this futuristic look to life than Yoon Ahn.”
“I’ve always been a huge Reese’s Puffs fan so getting the chance to think about what the future of breakfast could look like alongside an iconic brand was a dream come true,” says Yoon Ahn. “The CHROME PUFF is our take on breakfast on-the-go in the most fashionable way. The metaverse called ‘Breakfastverse’ we built together is playtime for the inner children in all of us. You can enjoy it by yourself as well as with family and friends. It’s going to be a surreal experience that I think everyone will love.”
Check out photos of the collaboration below and make sure to check out the Breakfastverse starting November 17th on reesespuffs.world.
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