Advisory Board Crystals has unveiled its Spring/Summer 2024 collection and man… it’s filled with bangers.
With a lookbook composed of a whopping sixty shots, it’s hard to even pick a favorite piece. Is it the fleece hoodie with the turtle on the chest? The “Senior” zip-up cardigan? Or maybe it’s the nostalgia-inducing composition notebook-inspired crewneck that transports us back to our elementary school days. Abc. shares the thought process behind the SS24 “Critical Thinking 2” collection below:
“Critical Thinking 2” is an expansion upon and abstract look at “today.” Elaborating on the initial “Critical Thinking” t-shirt capsule we did in 2020, continued themes, ideologies, recommendations, etc. such as herd mentality, Voltaire’s garden, and individuality; amongst other psychological and cultural narratives are explored.
Are we commenting on what you think we’re commenting on? That’s for you to decide. The current viewer of the ‘work’ defines the meaning according to what they need from it. It continues with each subsequent viewer. You see it on our page, someone sees it on you when you’re wearing it and so on. We add context, meaning, and guidance but ultimately the true meaning is amorphous and dynamic.
Core context finds the ‘student’ in search of purpose who embarks on a spiritual trip, similar to the Beatles or Steve Jobs trip to India in search of “enlightenment.” This search extends to the capsule collection “The Sacred Mountain 2” which is the physical place we are called to for exploration. This capsule, including a collaboration with Merrell, is a core influence to the season. Stylistically, the collection is the blend of these worlds while conceptually thinking relative to present day. Summary: Vintage Ivy League, 60’s California climbing, foreign influence, exploration and enlightenment, transition to adult life, and critical thought process during a time which can best be described at the depths of uncertainty.
This is a transition year. Everything is changing on all fronts. We predicted this, we knew it was coming in one form or another and we know this collection is vastly important for those in our community right now; today. It’s time to think critically.
Part 1 of Advisory Board Crystals SS24 “Critical Thinking 2” will be available starting Friday, March 1st at 11am EST on AdvisoryBoardCrystals.com. Check out the complete lookbook below.
