adidas Y-3 has launched a new campaign for their Spring/Summer 2025 collection by photographers and longtime collaborators Petra Collins and Moni Haworth.
Set in Los Angeles, the campaign unfolds as a meditation on creativity, duality, and togetherness. Inspired by the concept of quantum entanglement, “permanent bonds that defy space and time,” the new season is manifested through carefully composed imagery captured by Moni Haworth that aims to display unyielding connection. The campaign captures the interplay between different “versions” of Petra Collins.
Footwear featured in the campaign includes the Y-3 Regu Mary Jane and the Y-3 Regu Boot, styled alongside apparel and accessories from Y-3’s SS25 collection.
This marks the third campaign for Y-3’s Spring/Summer 2025 collection, following the “Moment In Time” campaign starring Noah Lyles and A$AP Nast and the Adizero Running campaign starring Tigst Assefa.
Check out the short film and imagery below and shop adidas Y-3’s Spring/Summer 2025 collection now on adidas.com and at select retailers.
