Noah Lyles & A$AP Nast Star in adidas Y-3 SS25 Campaign

Yohji Yamamoto and adidas have launched their new campaign for Y-3 Spring/Summer 2025, titled “A Moment in Time.”

Shot in Los Angeles by Rennell Medrano and styled by Robbie Spencer, the Y-3 SS25 campaign stars two icons defined by time. The fastest man in the world, Olympic gold medalist Noah Lyles, connects with rapper A$AP Nast, who spends countless hours in the studio locked in on the creative process.

Throughout the campaign imagery, Nast and Lyles are seen rocking relaxed suits, long-sleeve shirts, and sweatpants from Y-3’s latest offering. Sought-after Y-3 footwear pieces are also featured, such as the Y-3 REGU, the Y-3 NIZZA HIGH, and the Y-3 STAN SMITH VELCRO.

Check out the Y-3 SS25 campaign video and imagery below. The accompanying collection is now available on adidas.com and at select retailers.

 

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adidas Y-3 SS25 Collection
Release Date: February 6, 2025