The wait is over. The first Fear of God x adidas collection is finally here.
Nearly three years after the announcement of their partnership in late 2020, Jerry Lorenzo and the Three Stripes are officially launching Fear of God Athletics. This third pillar of Fear of God joins FOG mainline and ESSENTIALS, completing the brand architecture first established by Lorenzo in 2013.
According to Lorenzo, Fear of God “is built to mirror the very nature and design of the highest being, where there is both unity and diversity in the trinity.” Fittingly, the Brand with the Three Stripes is the one to partner with Lorenzo to complete this trinity.
The debut offering from Athletics takes Jerry Lorenzo’s signature design cues and translates them to sportswear silhouettes. Relaxed proportions and premium materials are key to the designs, while the color palette is restricted to black and beige hues. Some standout pieces include the suede fleece poncho, the goalie jersey made from French tricot fabric, and the heavy polar fleece hoodie.
In terms of pricing, it is in a range above ESSENTIALS and closer to FOG mainline prices. Estimated retails ranges from $200 for the performance jersey tee, up to $700 for the car coat.
Check out the campaign film, lookbook, and e-comm shots for Fear of God Athletics Delivery 1 below. The collection launches December 3rd on fearofgod.com and the CONFIRMED app.
Fear of God Athletics Delivery 1
Release Date: December 3, 2023
