French fashion designer Simon Porte Jacquemus and Nike are continuing their partnership in 2024, releasing a new spring collection comprised of women’s and unisex apparel, a new colorway of the J Force 1, and the introduction of Le Swoosh bag.
This new collection continues the running theme established with their first collaboration in 2022: sport isn’t simply about performance, it is also an expansion of style and self. The women’s activewear pieces are sexy, stylish, yet functional, comprised of draped sports bras, dresses, bodysuits, zip-up tops, pants, and bike shorts. The unisex pieces offer a more athleisure-based look, comprised of tees, hoodies, and sweatpants with cut-out swooshes throughout the garments.
For footwear, the collection includes a brown nubuck version of the J Force 1, a silhouette inspired by the classic Air Force 1 equipped with a woven, glue-free sole unit seen on models from the Nike Considered line such as the ACG Terra CL. This marks the fourth iteration of the J Force 1, following up the initial all-leather white and black colorways from Summer 2023 and the orange suede and mesh iteration that released Holiday 2023.
Rounding out the offering is Le Swoosh bag, the first time Nike’s iconic Swoosh has been imagined into a handbag and also the first Nike x Jacquemus accessory.
“Late in 2020, when we started to work on Le Swoosh bag, I was obsessed by the Swoosh itself, on its own. It’s a unique logo, I wanted to reinterpret it and make it minimal and all about it,” says Simon Porte Jacquemus. “Plus, I always love to work on unique shapes when it comes to bags, and not thinking only about its utility. I wanted a statement accessory that represents Nike at its purest: the iconic Swoosh itself.”
“For me,” he continues, “the Swoosh is the ultimate Nike logo that transcends all the generations and all the collections throughout the years and decades. With its minimalism and unique shape, it allows creatives to work around endless designs and interpretations around it.”
The campaign for the collection stars track and field world champion Sha’Carri Richardson, representing the dimensions and depth of an athlete who is constantly facing her fiercest and most consistent competition: one’s self.
“Fashion is so personal and I definitely use it to express myself — it can show how you feel, your mood, your creativity. From the colors you wear to the risks you take, fashion can be an outlet to show the world a little bit of who you are,” says Sha’Carri. “And that’s why I’m inspired by Simon’s collection; the pieces are edgy and elegant at the same time and it inspires me to keep showing up as I am, while hopefully inspiring others to do the same.”
The Jacquemus x Nike Spring 2024 collection is available now on Jacquemus.com and at Jacquemus stores. A wider release will take place on March 5th via SNKRS and select Nike retailers. Le Swoosh bag will be available exclusively via Jacquemus. Grab a look below.
Jacquemus x Nike Spring 2024 Collection
Release Date: February 26, 2024 (Jacquemus)
Release Date: March 5, 2024 (SNKRS)
Campaign starring Sha’Carri Richardson:
Jacquemus x Nike J Force 1 “Earth”
Color: Earth/Tour Yellow-Metallic Gold
Style Code: DR0424-200
Release Date: February 26, 2024 (Jacquemus)
Release Date: March 5, 2024 (SNKRS)
Price: $170 USD
Lookbook:
