Original Story (01/01/25): In 2005, END. founders Christiaan Ashworth and John Parker opened their first store in Newcastle, England. The UK-based retailer is celebrating its 20th anniversary in 2025 and has already kicked off the festivities with the reveal of an upcoming Salomon collab.
The END. x Salomon XT-6 “20th Anniversary” comes in a color scheme inspired by platinum and emerald—symbols of a 20-year milestone. The durable uppers combine grey mesh with brushed aluminum finish overlays. Emerald green hits are applied to the tongue labels and eyelet stitching, while the Contragrip soles mimic the raw beauty of uncut emeralds. Large “END.” branding appears at the top of the tongues, with additional “Salomon for END.’s 20th Anniversary” branding running down the tongue strip.
Look for the END. x Salomon XT-6 “20th Anniversary” to drop in early 2025 exclusively via END. in-store and online. Grab a preview below and stay tuned to Modern Notoriety for updates.
Update (03/22/25): END. has officially announced the release of its “Emerald” Salomon XT-6 20th anniversary collab. The draw is now open on the END. website, ahead of the in-store launch on March 28th.
END. x Salomon XT-6 “Emerald”
Color: Asphalt/Emerald
Style Code: L47953100
Release Date: March 28, 2025
Price: $195 USD
View this post on Instagram
First Look photos:
[…] the release of its “Emerald” Salomon XT-6, END. continues its 20th anniversary celebration with a new Three Stripes collab: a BW Army […]