CNCPTS Unveils New Balance 740 “Brut” Collab

Following the release of the New Balance 740 “Saignée” in 2024, CNCPTS now unveils a second champagne-themed sneaker collab to ring in the new year in 2025.

If the “Saignée” was the party, the CNCPTS x New Balance 740 “Brut” is the afterparty. The shoe features a two-tone green mesh upper paired with green overlays, matching the color of the grapes used to make Brut Champagne. This is paired with an orange tongue and and black midsole.

Like making Saignée, the process of crafting Brut Champagne is also a difficult one. Brut originated in 1858 by Madame Pommery–a French widow with no experience making wine. After taking over her husband’s vineyard that produced red wine, she immediately switched to making sparkling wine, twice as difficult and painstaking as still wine, due to the grapes needing to stay on the vine longer in order to ripen perfectly. While other champagne makers could disguise premature grapes by adding in more sugar during fermentation, Madame Pommery did not. Today, champagne is only considered brut if is made with less than 12 grams of added sugar per liter.

“Continuing the storyline from our ‘Saignee’ 740, we chose to look into another champagne making process that’s more familiar to the average wine drinker but just as complex, “ says Deon Point, Creative Director for CNCPTS. “We were also inspired by the story of Madame Pommery, another female winemaker that set her own path in a male-dominated industry.”

The CNCPTS x New Balance 740 “Brut” is set to drop January 10th via CNCPTS in-store and online, with VIP Access opening on Wednesday, January 8th. Check out the upcoming release below.

CNCPTS x New Balance 740 “Brut”
Color: Pine Grove/Green Pastures/Flame Orange/Black
Style Code: U740CO2
Release Date: January 10, 2025
Price: $120 USD