LRG Carrots Collection Dead Serious 2024 Release Date Info

LRG’s Dead Serious hoodie is of the most iconic pieces to come out of the ’00s streetwear scene. Following its re-release in OG form in 2021, the Dead Serious hoodie makes its return in 2024 as part of the upcoming Carrots x LRG collection.

The history between LRG and the brand Carrots by Anwar Carrots runs deep. In a message shared today by Anwar, the LA-based designer recalls getting the opportunity to meet LRG founder Jonas Bevacqua (RIP) and being featured in an LRG ad campaign in 2012 alongside PNCINTL co-founders Josh Peas and Casey Veggies:

“This collaboration is for my 16 year old self, that bought the fuchsia, zebra-print LRG Savage wordmark tee from Up Against the Wall, to go with the black denim fuchsia air forces I copped from Undftd, when it was next to Stussy in 06’. I reminisce about coming up with names for a brand/ blog at Bryan’s crib, after school at his pops crib (RIP). This is a very proud moment! Twenty one year old me is also thankful about meeting and interviewing the founder, and creator of LRG, Jonas Bevacqua. This is a brand that has a legacy even myself would love to have, and favor. Thinking back to 2012 when LRG put myself, Josh Peas and Casey in an LRG advertising campaign. This is truly a full circle moment.Thank you to the whole LRG team for seeing in Carrots what they see in LRG… Roots & Growth. Jonas Forever”

The Carrots x LRG Dead Serious hoodie comes in the signature Carrots color scheme, green and orange, with the rotten heart featuring a leafy carrot top twist. Based on the campaign video, we can see that the collection also features a variety of graphic tees (including an orange Dead Serious long-sleeve) as well as a crewneck, pullover hoodie, and sweatpants. This team-up with Carrots is the first of LRG’s 25th anniversary collabs, with hopefully more to come throughout 2024.

The LRG x Carrots collection drops Friday, February 2nd at 9am PST on the LRG website. Check out the campaign video and preview pics of the Carrots x LRG “Dead Serious” hoodie below.

 

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 LRG Carrots Collection Dead Serious 2024 Release Date Info  LRG Carrots Collection Dead Serious 2024 Release Date Info  LRG Carrots Collection Dead Serious 2024 Release Date Info  LRG Carrots Collection Dead Serious 2024 Release Date Info