Shake x adidas “Twilight” Pack Dropping Exclusively at CLICKS

Feb 25, 2025

Following his “414” Rivalry Low collab, Eric “Shake” James is reuniting adidas for a two-piece “Twilight” basketball collection featuring the Crazy IIInfinity and Mad IIInfinity Mule.

For this release, Shake, philanthropist and owner of the Milwaukee sneaker boutiques CLICKS and SNEEKS, teamed up with his longtime friend and creative partner Alexander John, who helmed the design process of the two silhouettes.

The collaboration is inspired by those who are awake during the twilight hours, putting in work and honing their craft while most lay asleep. It’s a tribute to the hustle, made for those who turn unseen hours into unforgettable legacies.

“The ‘Twilight’ collection is more than just a sneaker release—it’s a celebration of the hustle, the grind, and the relentless pursuit of greatness,” says Shake. “Basketball taught me that success doesn’t come overnight; it’s about putting in the work, even when no one is watching. This collection is for everyone who shares that mindset.”

The Crazy IIInfinity is nicknamed “Crazy Night” and comes in a bold red and black color scheme. Meanwhile the Mad IIInfinity Mule, dubbed “Midnight Mule,” dons a yellow to orange gradient, reminiscent of a sunrise. Both pairs incorporate a repeating 3-Stripes pattern into the design, covering the entire upper of the mule as well as the side stripes, tongues, and mesh paneling of the Crazy IIInfinity.

Shake is known for giving back to his community with every project he’s a part of, and this one is no different. As part of the adidas Cornerstone Community initiative, Shake and adidas will be hosting a Twilight Community Game of basketball in Milwaukee on March 1st, featuring all-star cameos from Brooklyn Queen and Bizness Boi, as well as a special halftime performance by That Girl Lay Lay. The two have also organized a sneaker fair at Seifert Public School, aimed at nurturing the next generation of creatives.

Shake’s dedication to his Milwaukee community has also been recognized by local radio station Truth Radio. On February 28th, the station will honor him with the Truth Community Award, further underscoring Shake’s commitment to uplifting others through his work with his non-profit organization JAY Academy and enduring partnership with the adidas Cornerstone Community.

The Shake x adidas IIInfinity “Twilight” pack will be available exclusively at CLICKS, the “clothes and kicks” boutique Shake opened in honor of his longtime friend, the late Jam Master Jay of Run-DMC. Both styles will be available March 1st in-store (1916 E Capitol Dr, Shorewood, WI) and online on the CLICKS website. Check them out below.

Shake x adidas Crazy IIInfinity “Crazy Night”
Release Date: March 1, 2025
Price: $140 USD