adidas and Pharrell Williams continue their partnership with the launch of the Superstar 92, the reinvention of one of the brand’s most iconic silhouettes. Merging bold proportions with premium materials, this new silhouette pays homage to individuality and cultural legacy, ensuring that a classic continues to evolve.
The Superstar 92, also known as the Double Wide, takes inspiration from the exaggerated aesthetics of the 1990s and the functional details of snowboard boots. Featuring thick padding around the ankle for superior comfort and a chunky sole for a distinctive stance, this design seamlessly fuses the robust structure of a snowboard boot with the unmistakable DNA of the adidas Superstar. With VIRGINIA emblazoned on the tongue, Pharrell onces again nods to his beginnings.
Staying true to his roots, Pharrell tapped hip-hop duo Clipse to front the campaign, shot in their shared hometown of Virginia Beach by Cam Hicks, also a native to the state. The campaign unfolds using Virginia Beach as the canvas, revealing the city’s unique energy, characters, and iconic scenes through a series of compositions that gradually expand. By capturing the essence of Pharrell’s connection to Virginia, the campaign celebrates the beauty of everyday moments through striking, immersive imagery.
The Pharrell x adidas Superstar 92 will be available March 1st at select adidas retailers and on adidas.com. Raffles are now open on the adidas CONFIRMED app. Check out both colorways below.
Pharrell x adidas Superstar 92 “White”
Color: Core White/Cream White/Core Black
Style Code: JI4268
Release Date: March 1, 2025
Price: $200 USD
Pharrell x adidas Superstar 92 “Black”
Color: Core Black/Sky Rush/Cream White
Style Code: JI4267
Release Date: March 1, 2025
Price: $200 USD
