Original Story (09/14/22): Patta and New Balance are linking up once again. As a follow-up to their two Made in England collabs, the 920 in 2020 and 991 in 2021, the Dutch streetwear and sneaker boutique is now gearing up to release its first NB Made in USA collab, taking on the 990v3.

Leaked images and a teaser photo from Patta fam Timothy Sabajo reveal a 990v3 constructed from muted olive mesh and suede. Hits of grey add to the mostly neutral color scheme, though bright green accents on the toe box and around the collar add some pop. Additional features include “PATTA” branding across the lateral heel, a P logo on the back of the heel, and a speckled pattern on the heel-end of the midsole. These come in a bright green box.

Grab a first look at the Patta x New Balance 990v3 below. Expect these to drop soon on the Patta website and at select retailers. Stay tuned to Modern Notoriety for updates.

Patta x New Balance 990v3
Style Code: M990PP3
Release Date: September 30, 2022 (Patta)
Release Date: October 7, 2022 (Global)
Price: $220 USD

Update (09/27/22): The Patta x New Balance 990v3 launches on Friday, September 30th at 13:00 CEST (6am CT) on newbalance.patta.nl and at Patta Chapter stores. A wider release will take place on October 7th on the New Balance website and select retailers.

The accompanying “Keep Your Family Close” campaign film captures a multi-generational family affair. Since both Patta and New Balance are family-owned, this collaboration is meant to celebrate everyone from the youngest and brightest to the oldest and wisest. As such, the Patta 990v3 will come in family sizing and will release alongside matching apparel for the whole family. Check out the campaign imagery below.


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Photos via Highsnobiety:

First look photos: