Palace & Stella Artois Reunite for Tennis-Themed Collection


In 2021, Palace and Stella Artois teamed up to release two collab collections celebrating British pub culture. For Summer 2024, the duo are reuniting, but this time celebrating the sport of tennis.

As the official beer partner of Roland-Garros and the 2024 Wimbledon Championships, Stella Artois has reignited its partnership with Palace Skateboards to release a new tennis-themed apparel and accessories collection. It features tennis-appropriate apparel pieces such as match jackets, court jackets, shorts, and tech polos, plus streetwear essentials such as tees, hoodies, and caps. Everything comes adorned in Palace Artois branding, taking the classic Belgium beer brand’s logo and remixing it, complete with an angel holding the Palace P logo at the crown.

Tennis accessories include a racket with specially branded leather carrying case and a co-branded tube of tennis balls. There’s also a carryall bag with three can holder pockets, a towel, and a co-branded chalice.

Palace x Stella Artois Summer 2024 drops Friday, June 28th via Palace stores and online on the Palace website (11am ET). Grab a preview below.



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