Drake and Nike’s NOCTA has teamed up with Arthur Kar’s L’Art de L’Automobile for a 10-piece motorsport collection.
You may know Arthur Kar as the French Birdman from the outro of “On BS” on Her Loss, though he is primarily known for founding the Paris-based luxury automobile dealer and lifestyle brand L’Art de L’Automobile. Kar boasts an A-list clientele that includes Drake, Kanye West, Travis Scott, and the late Virgil Abloh. His vehicles have also been featured in various hip-hop music videos, such as A$AP Rocky and Tyler, the Creator’s “Potato Salad” and Pop Smoke and Quavo’s “Shake The Room.”
Kar and Drake’s relationship has spawned a new NOCTA L’Art collection that celebrates all aspects of racing culture. Highlighting the offering is a blue racing jacket with various branding throughout, including a rabbit character named Mr. Do Road.
The collection also features a yellow bala tech jacket, equipped with a removable blue balaclava, a packable hood, and an internal shoulder carrying strap. This piece is accompanied by a pair of matching yellow apex tech pants. You may remember Lil Yachty was rocking these during his Dreamville Fest performance earlier this month.
Lil Yachty rocking full NOCTA x L'art de L'automobile fit at Dreamville Fest 💛🩵 pic.twitter.com/vwBqk32MQZ
— Modern Notoriety (@ModernNotoriety) April 8, 2024
Lil Yachty was also wearing the DRX long-sleeve racing jersey and the racing gloves from the collection, two pieces that will be available exclusively on the NOCTA website.
Rounding out the offering is the black Asphalt hoodie with molded shoulder vents, the Burrow tee in two colorways, the DRX cap, and a 3-pack of collaborative crew socks.
To promote the launch, NOCTA and L’Art de L’Automobile have enlisted Virgil Abloh’s ARCHITECTURE firm to creative direct the poster and film campaign titled “The Adventures of Mr. Do Road.” In the visuals, Mr. Do Road is joined by Italian model Malika El Maslouhi as they speed through the streets of Milan. Various vehicles are also featured in the campaign, including a Porsche Carrera GT, Mercedes-Benz CLK GTR, and Ducati 998.
The NOCTA x L’Art de L’Automobile Racing Collection drops April 25th at midnight ET on NOCTA.com. A wider release will follow on SNKRS and at select retailers on April 26th. Check out the campaign imagery and full range below.
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NOCTA x L’Art de L’Automobile Racing Jacket
Style Code: FD2194-455
Release Date: April 25, 2024 (NOCTA)
Release Date: April 26, 2024 (Global)
Price: $300 USD
Resell: StockX
NOCTA x L’Art de L’Automobile Bala Tech Jacket
Style Code: FD2160-247
Release Date: April 25, 2024 (NOCTA)
Release Date: April 26, 2024 (Global)
Price: $350 USD
Resell: StockX
NOCTA x L’Art de L’Automobile Apex Tech Pant
Style Code: FD2160-247
Release Date: April 25, 2024 (NOCTA)
Release Date: April 26, 2024 (Global)
Price: $180 USD
Resell: StockX
NOCTA x L’Art de L’Automobile DRX Long Sleeve
Release Date: April 25, 2024 (NOCTA)
Price: $120 USD
Resell: StockX
NOCTA x L’Art de L’Automobile Asphalt Hoodie
Style Code: FD2203-010
Release Date: April 25, 2024 (NOCTA)
Release Date: April 26, 2024 (Global)
Price: $120 USD
Resell: StockX
NOCTA x L’Art de L’Automobile Burrow Tee
Style Code: FD2205-397
Release Date: April 25, 2024 (NOCTA)
Release Date: April 26, 2024 (Global)
Price: $45 USD
Resell: StockX
NOCTA x L’Art de L’Automobile Burrow Tee
Style Code: FD2205-010
Release Date: April 25, 2024 (NOCTA)
Release Date: April 26, 2024 (Global)
Price: $45 USD
Resell: StockX
NOCTA x L’Art de L’Automobile DRX Hat
Style Code: FQ3667-308
Release Date: April 25, 2024 (NOCTA)
Release Date: April 26, 2024 (Global)
Price: $45 USD
Resell: StockX
NOCTA x L’Art de L’Automobile Racing Gloves
Release Date: April 25, 2024 (NOCTA)
Price: $90 USD
Resell: StockX
NOCTA x L’Art de L’Automobile Crew Socks
Style Code: FV3806-900
Release Date: April 25, 2024 (NOCTA)
Release Date: April 26, 2024 (Global)
Price: $32 USD
Resell: StockX
