NOAH & PUMA Unveil Part 3 of Their Ongoing Partnership


Brendon Babenzian’s NOAH is back with the third chapter of its ongoing partnership with PUMA, comprised of a new collection of footwear and cut-and-sew apparel.

The FW23 collection is inspired by classic sports silhouettes and winter essentials, though there is also an emphasis on styles that athletes would wear when they are not playing their respective sport. The collection’s showpiece, a two-piece suit made in Italy by Fox Brothers, is the best example of this. A play on PUMA’s iconic T7 tracksuit, the blazer and trousers set is made from a 90% wool and 10% cashmere blend, while the jacquard lining features PUMA’s “Super PUMA” mascot, a character introduced in the early ’80s. Super PUMA is also featured on the custom lapel pin found on the blazer.

Other apparel styles include a Jacquard Polo with Super PUMA and embroidered logos, an insulated Quilted Jacket made from water-repellent nylon canvas, and made-in-Portugal Twill Pants, all elevated with thoughtful detailing throughout. Accessories include a jacquard Scarf with Super PUMA motif, a merino wool Ski Beanie, and a Corduroy 5-panel. The footwear is comprised of two colorways of the Suede Classic Velcro, arriving in “Camel” and “Navy” options. Though it is a sneaker at its core, NOAH gives the Suede silhouette a sophisticated twist, allowing the user to pair it with a more formal outfit if they so choose to.

The NOAH x PUMA Fall/Winter 2023 collection will be available starting November 17th on the NOAH website, at NOAH stores, and at select retailers. The NOAH x PUMA made-in-Italy suiting (priced at $2000) will be available exclusively at NOAH stores and Dover Street Market. Check out the product imagery and lookbook shots below.


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