Rumors of a Jacquemus x Nike collab have been swirling ever since Simon Porte Jacquemus was spotted at the Nike Future Sport Forum in early 2020. Today, the two make things official with the announcement of an ongoing partnership between the sportswear giant and Simon Porte Jacquemus’ eponymous label.
“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way,” says Simon Porte Jacquemus. “I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s. Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara, my favorite Nike shoe. It was important for the collection to be accessible for all bodies, and to be a natural blend of Jacquemus style and Nike performance.”
The Nike x Jacquemus collab is centered around bringing sport-centered style into everyday life. The debut collection from this new partnership features 15 pieces, including the Jacquemus x Nike Humara, pleated skirts, bike shorts, bucket hats, and a backless dress geared for both the gym and the club.
“When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone,” says Jarrett Reynolds, Nike VP of Catalyst Apparel Design. “With Jacquemus, we drew from vintage ACG inspiration and the interweaving of Nike Dri-FIT fabric and considered footwear like the Humara to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus. Collaboration at Nike, and with partners like Jacquemus, allows us to expand the culture of sport and redefine it for the next generation.”
Nike x Jacquemus launches June 28th exclusively on jacquemus.com, followed by a wider release via Nike retail beginning summer 2022. Stay tuned to Modern Notoriety for updates on this new partnership.
Photos by Pablo Di Prima via Vogue