Nike “Familia” Pack for Hispanic Heritage Month 2023


Nike’s annual “Familia” collection is a celebration of Latino culture, designed to create visibility and storytelling platforms for the Hispanic community. Following last year’s AF-1 and Air Trainer pack, the sportswear giant is back with another pack consisting of an Air Max 1 and an Air Zoom Pegasus 40. These are releasing just in time for Hispanic Heritage Month, celebrated every year from September 15th to October 15th.

According to Nike, this year’s Familia release “celebrates young Latinas everywhere who unapologetically move to the beat of their own drums.” Both pairs in the 2023 Familia pack feature bright colors, unique textures, and traditional embroidery, all coming together on a design that is reminiscent of traditional attire worn by women during cultural festivals across Latin America. Bold pops of yellow, green, pink, and orange are paired with a neutral sandy base, while the mix of materials represent the diaspora that is Latin American culture. Special “Familia” branding is found on the tongue tags, graphic insoles, and packaging.

The Nike Air Max 1 “Familia” and Air Zoom Pegasus 40 “Familia” drop Wednesday, September 27th on SNKRS and at select retailers. Check out both pairs below.

Nike Air Max 1 “Familia”
Color: Hemp/Pinksicle-Sanddrift
Style Code: FN0598-200
Release Date: September 27, 2023
Price: $140 USD

Nike Air Zoom Pegasus 40 “Familia”
Color: Sail/Stadium Green-Sanddrift
Style Code: FN0599-100
Release Date: September 27, 2023
Price: $130 USD


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