Budapest-based fashion label Nanushka has teamed up with ASICS for a collaborative reinterpretation of the GEL-KINETIC FLUENT silhouette.
Releasing in two colorways to celebrate Nanushka’s 20th anniversary, the GEL-KINETIC FLUENT by Nanushka is reimagined with outdoor-friendly details inspired by the brand’s deep connection to the natural world. Neoprene ankle booties, bungee-style laces, and a retro hiking-inspired tongue label add to the gorpcore aesthetic, while Nanushka’s signature hand-crocheted embroidery on the side stripes highlights the craftsmanship that goes into the label’s accessories and ready-to-wear collections.
“Collaborating with ASICS for Nanushka’s first sneaker felt instinctive, given our shared emphasis on movement and design integrity,” says Sandra Sándor, founder and creative director of Nanushka. “ASICS has always been my go-to for sneakers that prioritize movement, aligning perfectly with my personal design ethos. Organic forms in nature are a key source of inspiration, fueling both my creativity and personal sense of balance. This collaboration marks an exciting milestone for Nanushka as we step into a new decade and honor the brand’s 20th anniversary.”
The Nanushka x ASICS collab is part of ASICS’ Crafts for Mind initiative, an ongoing series in which portions of the profits are donated to mental health charities. This release will benefit Mind Over Mountains, a non-profit that combines nature walks, mindfulness, and professional counseling to support mental wellbeing.
The campaign for the Nanushka x ASICS GEL-KINETIC FLUENT was shot in the calming landscape of the Lake Balaton highlands, just outside Nanushka’s Budapest home.
The Nanushka x ASICS GEL-KINETIC FLUENT will be available March 25th on the Nanushka website (8am ET), at Nanushka’s flagship stores in London and New York, and at Dover Street Market London. Check out both colorways below.
Nanushka x ASICS GEL-KINETIC FLUENT “Beige”
Release Date: March 25, 2025
Price: $275 USD
Nanushka x ASICS GEL-KINETIC FLUENT “Black”
Release Date: March 25, 2025
Price: $275 USD
