MSCHF, the creative collective responsible for the Big Red Boot and other viral footwear, is back with a brand new sneaker: the Super Baby.
As the name implies, the MSCHF Super Baby silhouette is inspired by baby sneakers and features references to toddler toys in the shoe’s design. The Super Baby comes in three colorways, each named with a baby name that starts with the letter O. The “Oscar” pair comes in clean white with red accents, the “Ollie” pair comes primarily in white with a mix of primary colors, and the sparkly “Olivia” pair comes in grey and pink, a color scheme inspired by products marketed towards young girls.
The rollout for the Super Baby is spearheaded by a campaign starring Lana Rhoades, the social media personality and former adult film actress. The images show Rhoades and her infant son Milo, both rocking the Super Babys, posing with various children’s toys.
The MSCHF Super Baby launches December 5th with a draw opening at 2pm EST on mschf.com and the MSCHF Sneakers app. Check out all three colorways below.
MSCHF Super Baby “Oscar”
Color: White/Red
Style Code: MSCHF012-OS
Release Date: December 5, 2023
Price: $250 USD
MSCHF Super Baby “Ollie”
Color: White/Yellow/Green/Blue/Red
Style Code: MSCHF012-OE
Release Date: December 5, 2023
Price: $250 USD
MSCHF Super Baby “Olivia”
Color: White/Pink/Iridescent
Style Code: MSCHF012-OV
Release Date: December 5, 2023
Price: $250 USD
