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Lebron James has officially signed a lifetime deal with Nike. Holy #$@ – The kid from Akron, Ohio who inked a deal with the swoosh in the early 2000’s, will now be part of the athlete roster forever. As of now, we’re not sure as to how much Nike has given Lebron but rest assure that details will follow soon after this breaking news. The signing makes history as the largest single athlete contract in Nike’s 50 year run. Could we expect KD or Kobe to ink the same deal one day? Stay tuned for more news and let us know your thoughts.
BREAKING: Nike has signed LeBron James to a lifetime deal. Largest single athlete guarantee in company's 44-year history.
— Darren Rovell (@darrenrovell) December 7, 2015