Kith and Columbia Sportswear have reprised their partnership to release a new collection of apparel, accessories, and footwear designed for the great outdoors.
After taking us on a journey through the Sonoran Desert in 2022 and on a fishing expedition in 2023, the two brands are back in 2024 with an offering of camping gear, fittingly in a camping landscape-inspired color palette. Bright yellows represent the sun, red for campfires, and deep greens for the surrounding forestry.
This collection balances style with functionality, combining Kith design with Columbia’s suite of technologies:
- Omni-Tech™ – waterproof and breathable material keeps you dry and comfortable in rainy or wet conditions
- Omni-Shield™ – repels water and prevents stains
- Omni-Wick™ – designed to wick moisture away from the body, keeping you dry and comfortable during physical activities
- Omni-Freeze™ ZERO Ice – the most advanced active cooling technology in the industry with touch-activated cooling fabric and a sweat-activated pattern—ideal for long camping trips in hot weather
- Omni-Shade™ Sun Deflector – a breathable sun protection that blocks harmful UV rays using reflective dots to deflect sunlight, so you feel cooler and safer in the sun.
Apparel in the collection includes a wide selection of outerwear, shirting, vests, pants and shorts, with standout silhouettes including the Madison Jacket 2.5L, Wind Anorak, Utility Vest, and Deflector 2.0 Longsleeve.
In the accessories department, the star of the show is the 37L Backpack, the ideal carryall for tents, flashlights, water bottles, snacks, and more. Crossbody bags are ideal for lighter loads, while the headwear offering includes nylon bucket hats and camper hats featuring a co-branded Kith Alpine Research Division logo. The drop also coincides with the release of two Kith x Oakley eyewear styles, featuring Oakley’s Hydra and Eye Jacket models.
Kith and Columbia’s footwear offering for this collection includes the return of the Newton Ridge and debut of the Montrail Trinity MX. The Newton Ridge is a waterproof, lightweight boot with a Techlite midsole and Omni-Grip rubber outsole, ensuring support and grip on any surface. Meanwhile, the Montrail Trinity MX Trail is lightweight and responsive, designed for high-performance trail running. It features an Adapt Trax outsole that delivers unparalleled traction for any wet or dry surface.
For the campaign, Kith sent three outdoorsmen to California’s Big Sur to experience the collection first-hand in the environment it was designed for. You can check out all three campaign videos below, featuring Cory S. Martin, Cliford Mervil, and Jon Purcell.
Kith for Columbia 2024 releases this Friday, April 12th at 11am ET/CET at Kith shops, the Kith website, and the Kith App. A Kith x Columbia equipment capsule has also been released for this week’s Monday Program drop, which includes hammocks, sleeping bags, tents, multi-tools, trekking poles, and more. Campaign imagery below.
Kith x Columbia 2024: An Outdoor Camping Collection pic.twitter.com/pJC50k3BoR
— Modern Notoriety (@ModernNotoriety) April 8, 2024
