After various teasers and previews, Kiko Kostadinov and Japan’s Hysteric Glamour officially reveal their collaborative collection in full.
Laura and Deanna Fanning, the Kiko Kostadinov womenswear directors, dive deep into the Y2K aesthetic, combining the London-based label’s silhouettes with Hysteric Glamour’s hyperactive Harajuku style. Denim jackets and a pant/mini skirt combo are offered in pink and blue and decorated with an assortment of monogrammed faces, snakes, and co-branding. Oversized knit sweaters, rainbow tank tops, and split-cut long-sleeve shirts round out the collection.
The Kiko Kostadinov x Hysteric Glamour collection also includes two colorways of a unique ASICS silhouette. First teased in September in a pink, grey, and silver color scheme, the shoe also comes in an alternate dark grey and blue colorway. The shoe’s lacing system attaches to the lateral side panel via Velcro patch, and the midsole is pulled from the GEL-QUANTUM LEVITRACK.
Campaign imagery was shot by London-based photographer Rosie Marks, who is releasing a photography book titled Pretty Hurts (Pretty Hurts) with Kiko Kostadinov and Hysteric Glamour in conjunction with the collection’s launch. The campaign includes a shoot with an East London cheerleading team, as well as a paparazzi-style photoshoot with model Kiko Mizuhara for a Kiko x Kiko team-up.
The Kiko Kostadinov x Hysteric Glamour collection will first launch in Japan, available at Hysteric Glamour stores and the Hysteric Glamour website on Friday, October 28th and at Dover Street Market Ginza on Saturday, October 29th. A wider release is slated for Tuesday, November 8th. Check out the campaign shots and product imagery below.
Kiko Mizuhara for Kiko Kostadinov x Hysteric Glamour: