Kid Cudi Launches WZRD Clothing Line with Human Made

May 1, 2025

Kid Cudi has kicked off the rollout for his next album with the announcement of the first single “Neverland,” dropping May 9th. This album marks a new chapter for the Cleveland-born artist, though it’s not the only creative venture he’s preparing to launch. On the fashion front, Cudi is debuting his latest brand, WZRD, a new clothing line created in collaboration with NIGO’s Human Made.

This debut five-piece collection from WZRD introduces the original character Willy the Wizard, featured on streetwear staples such as varsity jackets, classic hoodies, knit sweaters, graphic tees, and sweatpants. Kid Cudi himself models the collection in the campaign visuals, joined by Pusha T for a mini GOOD Music reunion.

WZRD Season 1 drops Friday, May 2nd at 10pm ET via Human Made and the WZRD website. Check out the full apparel lineup below.