Inspired by Reebok’s classic Ad from the 2000’s “Belly’s Gonna Get Ya” Scottland-based boutique, Hanon teams up with Reebok to release the Workout Lo Plus.

The message of “Lose the beer belly” from the original TV ad to get people to “move more and eat (drink) less.” inspired Reebok as it  showcases a beer belly silhouette that features a mix of flesh toned suede and leather being held together by the ever expanding denim holding the belly of the beast. The shoe also features Red labeling on each heel, as well as a specially designed woven tongue label that compliments the cobranded insoles.

Hanon Reebok Workout Lo Plus Belly’s Gonna Get Ya Release Date

The Hanon x Reebok Workout Lo Plus “Belly’s Gonna Get Ya” is set to release Friday, January 26th exclusively in-store at a launch event, with any remaining pairs being made available online the next day.